What do people say about you when you're not in the room?

In Issue #4, you found your moat. In Issue #5, you started widening it. But a moat nobody can see doesn't protect you. Q4 starts this week, and calibration conversations follow close behind. When your name comes up in a room you're not in, people describe you in one line. If you haven't given them that line, they fall back on your job title, and plenty of people share your title. This issue is how you write the line yourself.

🧠 AI Workflow of the Week: Give Your Moat a Name

Most people freeze or go generic when they write about themselves. This workflow lets AI do the drafting and the critique, so you end up with one sharp sentence people can repeat about you.

1. Gather— Pull your "only you can do" column from Issue #4 and the name you gave your calendar block in Issue #5. Add three recent moments when someone came toyouspecifically: a question, a thank-you, a "can you take a look at this?"
2. Draft— Have AI write five versions of one sentence: "I'm the person who [specific capability] so [outcome the business cares about]."
3. Stress-test— Have it play a skeptical leader two levels above you. Which version is specific enough to remember, provable from your examples, and short enough for someone else to repeat? Keep one.
4. Place— Put it in three spots this week: your internal chat profile, how you introduce yourself in meetings, and your LinkedIn headline.

Total time: about 15 minutes. The stress-test is the step that matters, because it catches the vague versions before your colleagues ever hear them.

⚡ Prompt of the Week

"Here's what makes me hard to replace at work: [paste your 'only you can do' list from Issue #4]. Here are three recent moments when people came to me specifically: [paste]. My role and team: [describe]. Write five versions of one sentence in the format 'I'm the person who [specific capability] so [business outcome].' Keep each under 20 words and skip the buzzwords. Then act as a skeptical senior leader two levels above me. Rate each version on three things: is it specific, is it provable from my examples, and could someone else easily repeat it in a meeting? Recommend the strongest one and tell me which of my examples proves it."

🛠 Tool of the Week: The Profile Field Nobody Updates

The bio or "about" field in whatever chat tool or directory your company uses. People check it when they're deciding who to ask, and most profiles show nothing but a job title. Put your sentence there. It's the lowest-effort place for your moat to work while you're busy doing something else.

💼 Career Tip: Say It the Same Way Every Time

Reputations are built by repetition, not range. If you describe yourself five different ways, people remember none of them. Use the same sentence, word for word, until you hear someone else say it back to you. That's how you know it's working.

🎯 THIS WEEK'S CORPORATE UPGRADE Before Monday: finalize your sentence, paste it into one profile field, and write the 10-second version you'll use the next time someone asks "So what do you work on?" Say it out loud twice so it sounds like you, not a script.